Audio Marketing

Feb 11, 2019 | Marketing, Swart Digital Services, Technology

What Is Audio Marketing?

Audio marketing is a compelling way to engage your target audience. There are a number of ways in which audio marketing can effectively be used to enhance your brand’s exposure. Swart Digital, your organic social media marketing solution, will help you incorporate this form of marketing for optimal market penetration. We offer you an extensive range of audio services that are of high-quality. Our services are skillful and personalised to satisfy one requirement – the enrichment of your brand’s image.


Why is Audio Marketing Important?

Research and statistics show clearly that video and audio is the better platform to engage your audience with. This is because the retention of information is far better in the case of video and audio than it is with text. People also tend to watch and listen, rather than read, especially in this fast-paced world we live in.


The Pros & Cons

According to cmswire, there are certain pros and cons to audio marketing. The first positive point is that it is convenient. In other words, it (the audio experience) can be enjoyed while the listener gets on with their day. It is furthermore accessible, so all the consumers require is a smartphone to listen to your audio marketing segment. To add to all of these, audio marketing is easy to repurpose. What does this mean? Well, once you upload a YouTube video, you can extract the audio files. You can use these to create a podcast episode or a string of audiograms with relative ease. Finally, listeners are typically busy with other tasks while enjoying their audio experiences. As a result, they are far less likely to bring the audio experience to a premature end.

As it is in life, not everything can be good. Even with audio marketing, there are some downsides. The first con to audio marketing is that there are usually no visual cues. Listeners will not have access to things such as body language, facial expressions and other nonverbal gestures. There will also usually be no room for access to Call To Action (CTA) buttons. This is because listeners are usually physically disengaged from their devices during audio experiences.

Nonetheless, audio marketing remains a great way to put your brand out there.


Our services

Audiograms is most likely the most widely applicable and effective strategy when it comes to audio marketing. An audiogram is simply audio that overlays a still image. What is great about an audiogram is that it can be published on Facebook, Twitter and Instagram.

Swart Digital also conduct language production (in English and Afrikaans). Other languages can be catered for on request.

We also do voice recordings and video subtitling, sound design and asset integration. Apart from that, we can help if you require asset management, pre-production and script adaptation. Finally, mastering and mixing of audio does not fall outside the boundaries of our capabilities.

There is only one thing you need to do, to get the process of audio marketing started – to contact us.

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