SEO Factors

Why Do Search Engine Optimisation Factors Matter?

Search Engine Optimisation is something that many people fail to grasp fully. Let us explain how it works. When you search for anything on the internet, you find your results on a variety of pages. These are called the Search Engine Result Pages (SERP). People, as statistics have shown, seldom look further than the first 3 result pages. As a business, page or venture, you want to be found on the first three pages. Yes, preferably on the first one. Unfortunately, you may find yourself on the 12th page, or 23rd page… How do you get to the first three pages?

Your placement in search results will be determined by your website’s SEO score. The higher the score, the better the possibility of appearing on the first page. There are various tactics that can be implemented to make your website SEO friendly. Swart Digital have SEO specialists who will do exactly that for you. The following are factors that can be addressed to get a better SEO score and resultant search result placement. To read more about them, click here.


Page-Level Keyword – Query Relevance

Your page must be relevant to the search query. If your page does not address the focus of the searcher, then forget about being ranked at all. That is why it is important to publish SEO content that will answer the search query of potential customers.


Dwell Time

You need to keep your visitor on your page, and the only way to do that is to engage your audience. Don’t let them leave your page too soon. Better dwell times means better SEO scores.


Verified Real-World Business Info

It is equally important to supply accurate information where required. As it is said, you should absolutely clean and own your data across the web.


Uniqueness of Content

Practice the writing of unique content. Unique content will also give you a good SEO score.


Mobile Friendliness

Make sure that your website (or anything else for that matter), is mobile-friendly. Most searches are done from mobile devices. The more mobile-friendly your site is, the better the SEO score.


Page Load Speed

The fastest page usually wins, they say. There are many things you can do to ensure better loading times. Slow loading times will negatively affect SEO scores.

These are only a few. The following graphic from bloggingjoy reflects the importance of SEO scores well.



Become more visible. Optimise your website for better SEO scores. Be smart, choose Swart Digital and optimise.

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