Optimise Your Websites Exposure

May 2, 2022 | Business, Swart Digital Services, UX/UI Design

Search Engine Optimization (SEO) Services That Will Give Your Business Wings

Google’s crawler bods continuously analyse the SEO scores of websites. Websites are then ranked according to these results. This is why your website content should never reflect a bad SEO score. With a bad score, you can forget about ever appearing on the first three search engine result pages (SERP) of their platform. Why does this matter? Well, experience and research have shown that people seldom go to the second or third search result page. Having a bad SEO score for your website means that the site won’t generate much attraction. Search Engine Optimisation helps to obtain a higher SEO ranking for your website. This will help your website appear amongst the first three pages. If you would like to read more about why SEO is important, read more from the SEO guru himself – Neil Patel.


Constructing Well-Refined SEO Content

There are a number of search engine optimization steps to be taken in order to correct ranking issues and deficiencies. At Swart Digital we will incorporate some or all of the stages listed below to achieve better SEO rankings.


Stage 1 – Learning Process – The Audit

A website audit is of essential importance. Most problems are not as obvious as you may think. Websites require in-depth technical audits and serious SEO knowledge on the side of the auditor to find errors.

An SEO audit can come in varying levels of detail and complexity. An elementary audit can be short, address obvious on-page issues such as missing titles and lack of content. On the contrary, a comprehensive website SEO audit may be lengthy. For large sites, it may be well over a hundred pages. Such an audit will address even the tiniest of website elements which may potentially be detrimental to your SEO score.

It is important to realize that search engine optimization results take time, and require diligent maintenance in order to produce reliable, and stable rankings.


Stage 2 – Planning and Execution Process

Because of the facts mentioned in stage one, Swart Digital will run a full technical audit, reviewing over 200 factors. Any of these factors can hold your website back, impeding its SEO score and preventing it from getting more traffic. We will start working on correcting any of these impediments.

A more comprehensive process to correct SEO issues is what is known as code optimisation. Code optimisation is a service you can expect at the highest levels of search engine optimization services. This involves an overhaul of your website HTML. The optimisation of your HTML can impact search engine rankings in two ways. First, it can help alleviate code-clutter and present your content in an easy-to-understand format (for search engine algorithms). Secondly, it can help reduce the load time of your website pages. Load time negatively affects SEO scores. If it takes too long to load, search engine crawler bods don’t wait around while your page loads.


Stage 3 – Exponential Growth

This is where we earn our keep. As a result of our SEO remedies, your website will generate more visits and be more viewable. We are able to execute 100% white hat campaigns at a massive scale due to our detailed process and strategy. Our reports are more than just numbers. Our reports will reflect an in-depth analysis of your entire website’s health and performance. Each month we revisit our work and make adjustments as needed.


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